I’m Gaby, a Digital Marketing and Web Strategy specialist with over 10 years of experience helping brands grow their online presence. I specialize in two things: building websites on WordPress — clean, structured, and easy for you to manage — and running paid ad campaigns across Google, Meta, and LinkedIn that actually move the needle. Some of the clients I’ve had the pleasure of working with include Medtronic, Meliá Hotels, and Tradex, an event and convention organizer. For Tradex, I strategized a multi-platform paid ads campaign that drove over 5,000 attendees through sharp audience segmentation, demographic analysis, and smart pivots along the way.

My approach is methodical by nature—something that was shaped, perhaps unexpectedly, by years of football coaching. Designing structured programs, coordinating teams, and obsessing over measurable improvement? That mindset doesn’t stay on the pitch.

I believe great digital work isn’t about doing more—it’s about listening to your goals, doing the right things in the right order, and working as a team every step of the way.